Privacy Policy

Effective Date: 29 May 2025

At Emma Rose Boutique, we are committed to protecting your personal information and your right to privacy. This Privacy Policy outlines how we collect, use, store, and protect your data when you interact with our website, services, and products.

1. What Information We Collect
We may collect the following types of information:

Personal Information: Your name, email address, phone number, shipping/billing address, and payment details.

Browsing Data: IP address, browser type, device information, pages visited, time spent on pages, and referring URLs.

Account Information: If you create an account with Emma Rose Boutique, we store your login credentials and order history.

2. How We Use Your Information
We use your information to:

Process and fulfil orders

Send order updates and respond to enquiries

Improve our website, services, and overall customer experience

Comply with legal obligations

Send marketing communications (only if you opt in)

3. Sharing Your Information
We do not sell or rent your personal information. We may share your data with:

Trusted third-party service providers (e.g., payment processors, shipping partners)

Legal authorities when required by law

Marketing tools (only if you’ve opted in to receive promotional material)

4. Cookies and Tracking
Emma Rose Boutique uses cookies to enhance your shopping experience. Cookies help us understand how users interact with our site, allowing us to optimise functionality and content.

You can disable cookies via your browser settings, though some features may not function as intended.

5. Security
We take your privacy seriously. Your data is stored on secure servers, and all transactions are encrypted using SSL (Secure Socket Layer) technology to protect your personal and payment information.

6. Your Rights
You have the right to:

Access, update, or delete your personal information

Withdraw consent for marketing communications at any time

Request a copy of the data we hold about you

To exercise your rights, please contact us at info@emmaroseboutique.com.au.

7. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal compliance. Updates will be posted on this page with the revised effective date.

8. Contact Us
If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact us at:

📧 info@emmaroseboutique.com.au
📍 Sydney, Australia